“Camilla led the redesign of the website for our Brooklyn Basin masterplan at a critical early moment in the project’s build-out. Tasked with reimagining the messaging and presentation for the new community, she helped us craft a cohesive story incorporating existing residential, retail, and public open space offerings while creating back-end functionality that allows us to evolve the site as the neighborhood grows. With an eye for design and a clear vision from the start of the project, she expertly directed the creation of new photography for the neighborhood and led a first-class website development team that was responsive to our needs throughout the project. The final product is a beautiful new website that effectively tells the neighborhood’s story and functions seamlessly across devices, all while being easy for our team to update. I look forward to our next project with Camilla.”
~ Nick Nieto, Signature Development Group
Camilla is truly a genius in luxury marketing with a sense of style and eye that are as timeless as they are unerring.
~Noble Black
Founder, Noble Black at Douglas Elliman
“Camilla is incredibly creative and talented; she has exceptional vision and brings ideas to life better than anyone I have worked with in my career. Her Agency’s transparent pricing model has consistently proven to be a smart investment for the Naftali Group. Camilla is my go-to for a reason.”
~ Danielle Naftali
EVP Marketing + Design
Naftali Group
“I’ve worked with MAC on several projects and have been incredibly impressed with the creative and fresh perspective Camilla brings to each project. She is extremely diligent in understanding the market and demographics for each project and creating a vision and brand that elevates and distinguishes from competitors. Her vision and deliverables for 288 Pacific, Crescent Nob Hill and North 40 Phase II were each unique, yet fit within our overall objective to deliver projects that met the standards of our 350-year old company. It’s always a pleasure to work with Camilla because I know she will deliver the very best product and will make sure every last detail is considered. She is my first consideration when beginning a new project and would highly recommend her company to others.”
~Whitney Christopoulos
Senior Development Manager
Grosvenor Americas
“Dolmen Properties has recently collaborated with MAC on two of our projects in San Francisco—Candela Russian Hill and ORAN. I was impressed by Camilla’s ability to understand and accurately interpret our vision for both buildings into compelling brand identities that continue to resonate with our target audiences. MAC offers an elevated perspective, extensive design and lifestyle vocabulary, and an understanding of luxury and aspirational consumers when marketing residential developments. From meticulously prepared brand and naming strategy and identity design to styling, photography art direction, website, signage, and subsequent marketing, MAC has delivered memorable and timeless work. Our team at Dolmen Properties is thrilled to have a trusted partnership with MAC. I highly recommend MAC to developers who seek to differentiate their properties through branding.
~ Seamus Naughten
Managing Principal
The Dolmen Property Group
“Changing a company’s branding and collateral is an incredibly impactful decision. Having Camilla serve as our visionary and steward was fortuitous not only because of her extraordinary talent but also because of her meticulous attention to detail. AKAM was a 37-year-old company that was in need of aesthetic rejuvenation. Camilla and MAC delivered a rebrand that transcended our goals from a visual identity perspective and helped strengthen our position in the marketplace. I will forever be thankful to Camilla and her team for making us the success we are today. She is a star.”
- Elise (Alissa) Rosemarin Schohn
Senior Vice President, AKAM
“Under my leadership, Camilla Papale served as Chief Marketing Officer of Douglas Elliman’s rebranding. In this capacity, she successfully orchestrated an all-encompassing campaign and brand strategy centered on reinvigorating the unique heritage of the company. Camilla proved to be instrumental in both the strategy and the execution of the rebranding, a complex endeavor that required great creative strategy. She competently faced the challenges of the task, which included creating a platform for Douglas Elliman’s substantial growth in sales volume while meeting the diverse needs of the company’s multiple marketplaces. Additionally, she oversaw both a complete overhaul of all public-facing assets, including corporate website and materials for 45 regional offices, as well as the launch of an extensive print, digital, and outdoor advertising campaign, which have contributed to Douglas Elliman’s growth as one of the leading luxury brokerages in the United States. “
~ Howard Lorber, Chairman
Douglas Elliman Real Estate
“Camilla was the Creative Director for our project at The Harland, a 37-unit luxury condominium project in West Hollywood. Camilla did an outstanding job on our project branding, website and marketing collateral. Her work reflected a very refined, elegant and luxurious aesthetic, which completely reflected the building's identify and its clean, modernist architecture. The website was beautifully designed in terms of its structure and functionality, and the quality and aesthetic of the market collateral (including business cards, floor plans, project brochure, and a package of printed project cards and accompanying folder) read very high end and matched buyer expectations for an ultra-luxury condominium building. Camilla was a pleasure to work with, extremely responsive, and always on point with her comments and her work product. I would highly recommend working with her n future projects. “
~ Mark MacDonald, Co-founder + CEO, DM Development
“Working with Camilla Papale on re-branding our luxury real estate marketing elevated our look tremendously and took our business to a whole new level. Her extraordinarily creative vision brings a whole new point of view to luxury marketing. She is a consummate professional and delightful to work with. I highly recommend working with Madison Avenue Creative.“